Digital Search Campaign Manager

Company Description

Enroll Media Group (EMG) specializes in empowering nonprofits, higher education institutions, and independent day and boarding schools to optimize their digital marketing strategies and drive enrollment growth. Founded by industry experts, EMG brings extensive experience and a deep understanding of the challenges faced by these sectors. By leveraging advanced digital tools and flexible approaches, EMG is dedicated to supporting its partner schools in achieving their enrollment goals.

Role Description

This is a full-time hybrid role for a Digital Search Campaign Manager, with a work location in Worcester, MA, and flexibility for some work-from-home opportunities. The Digital Search Campaign Manager will manage digital advertising campaigns, analyze web analytics, and execute strategies to optimize performance. Responsibilities include overseeing campaign budgets, monitoring key performance metrics, optimizing online marketing efforts, and collaborating with clients to meet their enrollment objectives.

Qualifications

Proficiency in Campaign Management and Digital MarketingStrong skills in Online Marketing and Web AnalyticsExperience and success in Sales within a digital or enrollment-focused environmentAbility to interpret data, make data-driven decisions, and provide actionable insightsExcellent project management and organizational skillsStrong written and verbal communication skillsAbility to work both independently and collaboratively in a hybrid work environmentExperience with tools such as Google Analytics, Google Ads, or other digital marketing platformsBachelor’s degree in Marketing, Business, Communications, or a related field is preferred