Digital & Social Marketing Specialist

Job Title: Digital & Social Marketing Specialist 1.Digital Advertising & Analytics (50%) • Plan, implement, and optimize digital ad campaigns including display and PPC across platforms including Google, Meta (Facebook/Instagram), LinkedIn and others • Track, analyze, and report on key performance metrics, providing insights and recommendations • Manage ad budgets effectively to maximize ROI • Stay ahead of digital trends, platform updates and algorithm changes • Social Media Strategy & Planning (20%) • Develop and recommend social media strategies tailored to each client's goals and audience • Create and maintain content calendars and posting schedules for TIS and client implementation • Provide guidance on content best practices, engagement strategies and platform-specific tactics • Conduct competitive analysis and monitor trends to refine strategies • Conduct keyword research • Email Strategy & Implementation (15%) • Develop and execute TIS and client email marketing campaigns, including automated workflows • Utilize email automation tools (Mailchimp primary) to streamline marketing efforts • Build, test and schedule email campaigns in Mailchimp platform • Segment and personalize email campaigns to enhance engagement and conversion rates • Monitor and reporting of email analytics (open rates, click-through rates, conversions, etc.) and optimize for better performance • SEO & Website Optimization (10%) • Manage and optimize Yoast SEO settings for TIS and client websites to ensure best practices • Conduct keyword research, meta descriptions and on-page SEO optimizations • Ensure proper content structuring, internal linking and readability for search performance • Track and analyze SEO performance, adjusting strategies as needed to improve rankings • Digital Asset Management Platform (DAM) (5%) • Oversee and maintain the digital asset management (DAM) platform, ensuring proper organization, tagging, maintenance, uploading and structure • Establish and enforce best practices for storing, retrieving and updating digital assets • Ensure easy access to necessary brand assets, images and media files for participating clients • Team Culture: Hungry, Humble, Smart • Team Culture is important to us at TIS and we follow Patrick Lencioni's Ideal Team Playe Qualifications • 3+ years of experience in digital marketing, social media strategy and digital advertising • Proficiency with Google Ads, Meta Ads Manager, LinkedIn Ads and other digital ad platforms • Strong understanding of SEO, analytics tools (Google Analytics, Meta Insights), and performance tracking • Experience using social media management tools (Hootsuite, Sprout Social, Buffer, etc.) • Ability to interpret data and adjust strategies for better performance • Excellent communication skills with the ability to present reports and strategies to clients • Strong organizational skills and attention to detail for planning and scheduling content • Preference given to candidates with expertise in hospitality, management, restaurants and tourism fields