Digital & Social Marketing Specialist

The Communications Group is a Little Rock-based, full-service marketing and communications agency. They are seeking a Digital & Social Marketing Specialist to execute social media and digital marketing programs for agency and client accounts, focusing on creative content creation and performance analysis.

Responsibilities

Contribute to the development of digital and social media strategy alongside the Digital Director and account teamsIdentify trends in performance data and proactively recommend optimizations to enhance engagement, reach, and resultsPull and maintain performance reports across social and digital channels, translating metrics into clear insightsGenerate social media ideas and create content, including copy and graphics, that align with campaign goals and brand voiceExecute and schedule social media posts on Facebook, Instagram, X (Twitter), and LinkedInMonitor social inboxes and activity, responding to comments and messages promptly and in an on-brand mannerProduce e-newsletters and manage distribution via Constant ContactManage project flow with internal teams, including traffic coordination, timeline tracking, and management of deliverablesManage day-to-day account communication and administrative tasks to keep projects moving efficientlyCollaborate with the account and creative teams to ensure content is consistent and aligns with overall marketing objectives
Skills

3–5 years of experience in social media, marketing, or an agency settingDemonstrated ability to manage execution and apply performance insights to improve results, rather than just reporting the numbersHands-on experience with major social platforms and with scheduling and reporting toolsStrong organizational skills and exceptional attention to detailProven ability to manage multiple clients and deadlines simultaneously without dropping the ballStrong written communication skills and the ability to adapt tone and voice across brand identitiesA self-starter mindset, comfortable working independently and proactively figuring things outExperience updating website content (blogs, news, press releases) using HubSpot and/or WordPressBasic analytics familiarity with GA4 and Google Tag Manager (GTM)Paid social advertising experience with Google Ads, Meta Ads Manager, and LinkedIn Ads
Benefits

Health, dental, and vision insurance optionsCompany-provided life insurance401(k) retirement planPaid time off and paid holidaysQuarterly Free Fridays and Birthday holidayHybrid work schedule (Tue–Thu in-office; Mon & Fri remote)Professional development opportunities and ongoing training
Company Overview

The Communications Group (ComGroup) is a full-service marketing, advertising, and public relations agency based in Little Rock, Arkansas. It was founded in 1987, and is headquartered in Little Rock, Arkansas, USA, with a workforce of 11-50 employees. Its website is https://www.comgroup.com.