Digital, Social & Search Marketing Director

Established Full-Service Advertising Agency | Syracuse, NY

An established, fast-paced full-service advertising agency is seeking an experienced Digital,

Social & Search Marketing Director who lives and breathes performance marketing, analytics,

AI innovation, leadership, and measurable results.

We are not looking for a coordinator.

We are not looking for someone learning on the job.

We are looking for a proven agency professional ready to take ownership, lead teams, drive

strategy, build systems, and deliver results immediately.

If you are ready to take the next major step in your agency career and want the opportunity to lead, grow, innovate, and make a real impact — we should talk.

Our agency services a diverse portfolio of local, regional, and national clients across multiple industries. This role requires a strategic thinker with deep expertise in digital ecosystems, search, paid media, analytics, AI-driven marketing, automation, organic growth strategy, team leadership, and performance optimization.

You must be highly analytical, relentlessly data-driven, ahead of emerging trends, and capable of managing sophisticated multi-channel campaigns at scale in a fast-paced agency environment.

What You’ll Be Responsible For

Leading and growing our digital marketing departmentRecruiting, managing, mentoring, training, and developing digital marketing team membersBuilding a high-performing, accountable, collaborative digital team cultureEstablishing workflows, performance expectations, accountability standards, and operational processes across the departmentEvaluating team performance, coaching employees for growth, and addressing performance issues professionally when necessaryManaging strategy and execution across paid search, paid social, organic social media, SEO, content marketing, analytics, automation, and conversion optimizationDeveloping and overseeing both paid and organic growth initiatives across multiple digital platformsDriving organic search visibility, audience growth, engagement, and long-term brand authority through strategic SEO and organic social initiativesUnderstanding client objectives, expectations, deliverables, timelines, and business demands —then executing at a high levelManaging multiple campaigns, priorities, and deadlines simultaneously in a fast-moving environmentDriving measurable ROI and performance improvements across campaignsDeveloping advanced reporting, attribution, and analytics frameworksImplementing AI tools and emerging technologies into client strategies and internal workflowsPresenting strategy, reporting, and insights confidently to clients and leadershipStaying ahead of platform updates, algorithm changes, consumer behavior shifts, and industry innovationAdditional Expectations

This is a leadership role, but applicants must also be comfortable being hands-on when needed— actively managing campaigns, platforms, analytics, optimization efforts, and digital strategy execution.Strong presentation, communication, and client relationship skills are required. Applicants must be comfortable presenting strategies, reporting, recommendations, and performance insights directly to clients and agency leadership.Qualifications

Minimum Requirements

5+ years digital agency experience REQUIREDProven success managing and optimizing a minimum of $50,000+ per month in digital and search advertising budgetsProven experience managing, mentoring, and developing digital marketing teams in an agency environmentDemonstrated leadership experience building high-performing teams and improving operational accountabilityStrong organizational, communication, and personnel management skills requiredStrong Expertise In

Google AdsGoogle Analytics / GA4Meta Ads ManagerOrganic and technical SEOOrganic social growth strategyContent strategy and audience engagementSEM strategyConversion optimizationMarketing automationPerformance analyticsAI-assisted marketing tools and workflowsCertifications Preferred / Expected

Google Ads CertificationsGoogle Analytics CertificationMeta Blueprint CertificationHubSpot CertificationsSEO / SEM platform certificationsAdditional advanced digital marketing certifications strongly valuedThe Right Person

You are:

Highly competitiveFast-movingAccountableObsessed with performance metricsStrategic and creative at the same timeComfortable working under pressure and managing demanding client expectationsConstantly learning and evolvingComfortable making decisions and owning outcomesReady to lead, not followA strong communicator and team leaderComfortable coaching, mentoring, and developing team membersAble to hold employees accountable while maintaining a positive, professional team cultureComfortable making difficult leadership decisions when necessaryYou understand that modern marketing is driven by analytics, automation, AI, audience intelligence, execution speed, and measurable results.

You also understand agency life — priorities shift quickly, clients move fast, deadlines matter, deliverables matter, responsiveness is critical, and clients expect performance.

Compensation & Position Details

Full-time, in-office leadership position based in Syracuse, NYNo remote workNo hybrid scheduleNo freelancers or side-gig applicantsCompetitive salary range: approximately $90,000–$115,000 based on experience, certifications,leadership ability, and proven performanceBenefits includedPerformance bonus opportunity availableBenefits May Include

Paid vacation/PTOPaid holidaysSick/personal timeHealth insurance contributionProfessional development opportunitiesCertification reimbursementContinuing education supportAdditional Application Requirements

Applicants must currently reside within reasonable commuting distance of Syracuse, NY or be willing to relocate prior to employment.This is an on-site, in-office position. Remote, hybrid, freelance, contract, or sponsorship inquiries will not be considered.Applicants must be legally authorized to work in the United States without sponsorship.To confirm you have fully reviewed this posting and understand the position requirements, please include the phrase:

“Driven by results.”

within your cover letter submission.

Incomplete submissions or applicants who fail to follow application instructions may not be considered.

We are building something serious and want people fully invested in the team, culture, client success, and future growth of the agency.

To be considered, applicants MUST submit:

ResumeCover letterRelevant certificationsPortfolio examples and/or case studiesSalary requirementsIf you think you have the experience, mindset, leadership ability, and drive to thrive in a fast moving agency environment and help lead the future of digital marketing — we want to hear from you.

Pay: $90,000.00 - $115,000.00 per year

Benefits:

401(k)401(k) matchingPaid time offParental leaveWork Location: In person