DIGITAL SPECIALIST

LET’S GROW TOGETHER At Ashland Advertising, we work with an entrepreneurial spirit and we are anything but the traditional ad agency…we are just as much consultants, strategists, problem solvers, and detail masters as we are an advertising firm. We are curious, hard-working, and we like to have fun along the way. We hire people who proactively look around corners and connect the dots in unexpected ways. Do you enjoy getting curious and learning something new every day? Are you looking for a fast-paced environment where no day is ever the same? Are you willing to jump right in and figure things out? Are you detail-oriented and capable of managing your time and tasks? If your answers were all an energetic “YES!”, and you have the skillsets required, we’d love to hear from you! To be successful at Ashland: Strong work ethic, meets deadlines and requirements of internal and external customers, responds promptly and thoroughly to requests Flexibility to quickly adjust to unforeseen changes in priorities and workload Ability to multi-task and manage multiple projects simultaneously Ability to be assertive, take initiative, and speak up An ability to work with a great deal of autonomy (without specific directives) and collaborate with internal and external participants An entrepreneurial spirit, a sense of urgency, and a sense of humor Ashland’s Values: Ashland’s values stem from our motto – The extra mile is a lonely place but you will always find us there. Values are a critical part of the culture at Ashland. We are ELECTRIC – We bring energy and enthusiasm to our work. We are AUTHENTIC – We believe connection is the foundation of greatness. We are CURIOUS – What else is possible? Stay creative and innovative. We value CONNECTION – We invest in connecting with others. We use INTUITION + GRIT – We are entrepreneurial at heart and achieve the best results. **At Ashland, we are all about efficiency. We don’t want to waste your time and we don’t want you to waste ours.

DIGITAL SPECIALIST

The digital specialist position will be an integral part of our team, working with a wide variety of clients, campaigns, and projects. The primary responsibility is to handle the digital marketing campaigns and utilize online marketing tools to promote the client’s brand through various social media platforms, increasing customer engagement and attracting new clients to our partnerships.

Responsibilities

Working closely with senior management and account managers to develop a strategy for integrated media campaigns.
Strategize, plan, and create all traditional and digital marketing for clients including SEM, display advertising, social advertising, direct mail, ringless voicemail, and email marketing
Manage execution and scheduling of cohesive monthly marketing campaigns including social media, direct mail, radio, television, media buying, copywriting, website updates,

landing page creation, email marketing, graphic design, advertising calendars, and client budgets
Improve our client’s brand awareness using digital media channels such as youtube, Instagram, and Facebook.
Measure and report on digital campaign results, analyze findings, present results to clients, and use that data to improve strategy for following campaigns
Implement UTM tracking parameters on all click paths to analyze post-click reporting in Google Analytics
Oversee website analytics for all clients and report on actionable insights and trends
Evaluate and maximize campaign performance with creative messaging, promotion, and optimization of landing page
Monitoring impact and return on investment of digital marketing campaigns.
Troubleshoot tracking and tagging issues using Google Analytics, Google Tag Assistant, and Google Ad Preview
Execute A/B testing and analysis
Maintain and update internal planners, schedules, and other documents as needed
Support business development of digital revenue opportunities within existing accounts by staying on top of emerging trends, exploring monetization of new digital marketing tactics, and proving the value of digital advertising to clients
Writing content for search engine optimization.
Remaining up-to-date with the latest digital media trends and design technology available.

Requirements

3-5 years experience with digital marketing with a desire to continue growing in the digital advertising space
Bachelor’s degree in marketing or advertising
Expert knowledge of reporting and analytics (preferably with looker studio)
Excellent communication, planning, and organizational skills
Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager.
Expert knowledge of running and monitoring paid social.
Solid knowledge of design and editing programs such as InDesign, Photoshop, and Final Cut Pro.
Knowledge of web design (WordPress a plus) and content management systems.
Familiarity with paid social media platforms including Facebook, Instagram, and Youtube.
Experience with building landing pages and email marketing
Knowledge of the latest media trends
Basic budgeting skills to reconcile paid digital media placements with the available budget
Excellent computer skills with knowledge of Microsoft applications including Excel, PowerPoint, and Word.