They will work side-by-side with the Content Coordinator to ensure the needed content is provided for all channels. Through tracking and regular reporting on campaign performance, they will help SecureGive determine and prioritize the initiatives that are most effective. Responsibilities Create and manage Google Ads (SEM) while staying up to date on best practices Manage Google Analytics to accurately track website events and engagement, using insights to recommend and implement ways to improve and optimize web conversions. Create and manage Facebook Ad campaigns Continually monitor and optimize campaigns across platforms. Report on digital performance, engagement, and cost per leads/demos/conversions/etc.
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