This person must have a love of the new, a passion for digital trends, and an understanding of consumers and brands. This individual combines an in-depth knowledge of client business objectives, internal online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations. The Digital Strategist works within creative and account teams and partners closely with the agency’s account directors, accounts teams, new business managers, and creative directors. Balances technical skills with marketing agency experience and general enthusiasm for relationship marketing, advertising, branding, and communications. Bachelors of Arts/Science degree in marketing or technology Minimum of 5-7 years of digital/new media account service and/or agency/marketing services-related experience Industry category experience for relevant client categories Prior consulting experience in crafting and leading POVs and planning Excellent communication skills, especially strong presentation skills
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