Digital Technology Specialist

We are seeking a Digital Technology Specialist to lead the execution of digital marketing initiatives across our marketing technology stack and paid media channels. This role combines hands-on technical HubSpot expertise and a passion for understanding and utilizing emerging technologies.

This role is responsible for evaluating client technology stacks, optimizing digital workflows, implementing automation, and supporting the technical infrastructure behind marketing initiatives. Working across CMS platforms, marketing software, analytics tools, and CRM systems, the specialist will research emerging technologies and industry best practices—including SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)—to improve efficiency and client performance.

Success in this role requires strong analytical thinking, technical curiosity, excellent communication skills, and the ability to rapidly learn and adapt to new software platforms. While not a software developer, this role is expected to understand how digital systems integrate, identify opportunities for automation, troubleshoot technical issues, and confidently communicate technical concepts to both internal teams and clients.

RESPONSIBILITIES

Build, launch, and manage marketing campaigns in HubSpot, including email sequences, landing pages, forms, and campaign tracking
Design, build, and maintain automated workflows in HubSpot to support lead nurturing, lifecycle stage transitions, and internal notifications
Create, segment, and maintain contact lists and databases within HubSpot, ensuring data hygiene and accurate targeting
Develop, update, and maintain website pages and functionality, including landing pages, forms, and integrations with HubSpot
Troubleshoot technical issues related to HubSpot integrations, website functionality, and tracking/analytics
Configure, maintain, and optimize client platforms including CMS, CRM, analytics, and marketing systems
Evaluate client technology stacks and recommend improvements that enhance efficiency, scalability, and reporting
Research, test, and evaluate emerging digital marketing technologies, AI tools, and automation platforms
Stay current with evolving best practices in SEO, AEO, GEO, technical SEO, structured data, and AI-powered search experiences
Assist with technical implementation of websites, analytics, CRM integrations, marketing automation, and reporting systems
Troubleshoot platform issues and coordinate with developers or vendors when advanced technical support is required
Monitor and analyze campaign performance, providing regular reporting on KPIs such as traffic, conversions, cost-per-lead, and ROI
Stay current and lead updating employees on platform updates, industry best practices, and emerging digital marketing trends
Leverage AI in smart and strategic ways to benefit our clients and our internal operations
Collaborate with internal teams to develop campaigns to achieve clients’ business goals
Utilize the systems in place for managing the workload. Be responsible for documenting and communicating your activity on projects within the project software system
Maintain a minimum weekly billing of 80% of hours worked per day and a productive non-billable minimum of 10%
Produce work as needed per project and analyze the effectiveness of the work produced for clients (including InVerve). Work may include writing, executing projects in various software programs, research, analysis, media activities and other tasks as assigned. Submit edited and completed work for approval.
Interpret, follow, and review documented company processes for potential added effectiveness
Complete and maintain relevant certifications and participate in training materials suggested in preparation for effectively completing the project and account work. New certifications will be required as new software is utilized by the company and clients
Be a good steward of the company and its interests. The employee is encouraged to participate in outside activities on behalf of the company where the company pays membership dues. Some of the activities may fall outside of paid business hours

· Maintain a cooperative and respectful relationship with all co-workers and managers

QUALIFICATIONS

2 or more years of experience working in HubSpot (Marketing Hub required; Sales/Operations Hub a plus)
Experience working within CMS platforms (HubSpot CMS, WordPress, or similar)
Strong understanding of marketing automation, lead scoring, and list segmentation
Familiarity with tracking tools such as Google Analytics and UTM parameters
Experience working in AI platforms (specifically Claude, Google Gemini)
Familiarity and understanding of SEO/AEO/GEO strategies and best practices and ability to advise on how to implement them
Ability to independently learn new software and quickly become proficient in unfamiliar systems
Ability to lead clients and work groups through complex project details and strategies
Participate in meetings as the subject matter expert. Present with confidence and clarity
Attention to detail and quality control, with ability to self-manage project deadlines and dependencies
Excellent organizational skills and attention to detail
Strong analytical skills with the ability to translate data into actionable insights
Effective communicator who can collaborate across teams
Ability to work on multiple projects and meet deadlines in a fast-paced environment
Analytical thinker and proven problem solver
Excellent written communication skills

LOCATION

If local to Lansing, Michigan:

Hybrid office work 3 days in office per week

Training for the first month is in the office if local. Thereafter, in-office work will be a minimum of three days per week and subject to change at the discretion of management.

BENEFITS

Paid vacation and sick days
Paid holidays
Health Insurance with employer contribution
401k profit-sharing retirement plan with employer match
Paid dental and vision insurance
Tuition assistance program

ABOUT INVERVE

InVerve Marketing is a Lansing marketing firm that specializes in web design and development, inbound marketing, and graphic design. Through inbound marketing software and innovative, creative marketing strategies – we ensure our clients get found on the web. We are a smart and slightly nerdy bunch of creative professionals.

With InVerve Marketing you will be joining a team where our values are front and center. We strive for these values in ourselves and in our culture:

Intelligence - Smart, problem solver
High EQ - Self-aware, self-regulating, self-motivated, empathetic, with great social skills
Passion to Improve - Always learning about their craft
Fidelity - Commitment to our vision through continuous loyalty and support
Dedication - Goes the extra mile & gets stuff done.

InVerve utilizes EOS (Entrepreneurial Operating System) and Teamwork project management software. We use the agile marketing approach with clients and are a Certified HubSpot Partner. Our shop is equipped with MAC and PC computers and uses the Adobe Creative Suite.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

401(k)
401(k) matching
Flexible schedule
Health insurance
Paid time off
Professional development assistance
Tuition reimbursement

Experience:

Technology management: 2 years (Required)

Work Location: In person