Digital Technology Specialist

We are seeking a Digital Technology Specialist to lead the execution of digital marketing initiatives across our marketing technology stack and paid media channels. Build, launch, and manage marketing campaigns in HubSpot, including email sequences, landing pages, forms, and campaign tracking Design, build, and maintain automated workflows in HubSpot to support lead nurturing, lifecycle stage transitions, and internal notifications Create, segment, and maintain contact lists and databases within HubSpot, ensuring data hygiene and accurate targeting Develop, update, and maintain website pages and functionality, including landing pages, forms, and integrations with HubSpot Troubleshoot technical issues related to HubSpot integrations, website functionality, and tracking/analytics Configure, maintain, and optimize client platforms including CMS, CRM, analytics, and marketing systems Evaluate client technology stacks and recommend improvements that enhance efficiency, scalability, and reporting Research, test, and evaluate emerging digital marketing technologies, AI tools, and automation platforms Stay current with evolving best practices in SEO, AEO, GEO, technical SEO, structured data, and AI-powered search experiences Assist with technical implementation of websites, analytics, CRM integrations, marketing automation, and reporting systems Troubleshoot platform issues and coordinate with developers or vendors when advanced technical support is required Monitor and analyze campaign performance, providing regular reporting on KPIs such as traffic, conversions, cost-per-lead, and ROI Stay current and lead updating employees on platform updates, industry best practices, and emerging digital marketing trends Leverage AI in smart and strategic ways to benefit our clients and our internal operations Collaborate with internal teams to develop campaigns to achieve clients’ business goals Utilize the systems in place for managing the workload. Some of the activities may fall outside of paid business hours 2 or more years of experience working in HubSpot (Marketing Hub required; Sales/Operations Hub a plus) Experience working within CMS platforms (HubSpot CMS, WordPress, or similar) Strong understanding of marketing automation, lead scoring, and list segmentation Familiarity with tracking tools such as Google Analytics and UTM parameters Experience working in AI platforms (specifically Claude, Google Gemini) Familiarity and understanding of SEO/AEO/GEO strategies and best practices and ability to advise on how to implement them Ability to independently learn new software and quickly become proficient in unfamiliar systems Ability to lead clients and work groups through complex project details and strategies Participate in meetings as the subject matter expert. With InVerve Marketing you will be joining a team where our values are front and center.