Digital Website Marketing Manager

Digital Website Marketing Manager

Dunham’s Sports opened its doors as Dunham’s Bait & Tackle in 1937 in the suburbs of Detroit. During the following years, Dunham’s prospered in the Detroit area as a specialty retailer of sporting goods. In 1985, we began to expand, opened several stores in the Midwest, and are now operating over 260 stores across 26 states.

Job Summary

We are actively recruiting a Website Marketing Manager. This is a full-time position that works on-site in our office in Troy, Michigan. The ideal candidate will oversee the strategy and execution for the Dunham’s Sports Website (http://www.dunhamssports.com/), Online Product Content, and SMS (Text Message) Channels. This includes, but is not limited to:

Manage, grow, and develop two direct reportsHelp establish the corporate strategy of the website; including constant testing & optimization, and store-specific contentDaily, weekly, and monthly updates for the homepage and corresponding pages (artwork, verbiage, order, seasonality, promotions, etc.)Be a strategic member of the marketing team, working with management to develop and implement marketing strategies for the website and SMS channelsOversee the project management and completion for the website and SMS channelsCollaborate cross-departmentally on enhancements for our content management systemCreate digital marketing materials for upcoming campaigns (multiple sizes)Manage and grow online sales, including Dropship and ROPIS (Reserve Online, Pickup in Store) initiativesWork with corresponding vendors for Co-Op campaigns (execution, management)Communicate with Merchandising/Vendors to get upcoming product assortment information for the website (product details, images, selling points, rebates, promotions, etc.)Reporting monthly on channels led (website & text message), and next steps/learnings

Required Skills:

At least five (5) years in a Digital Marketing/Website Management role, leading and developing a teamAn organized individual with great attention to detail and focus on quality of results3-5 years of Adobe Suite Experience (Photoshop, InDesign, Illustrator)Strong written and verbal communication skillsAbility to learn and participate in a fast-paced, dynamic environmentStrong analytical (Google Analytics/G4) and problem-solving skillsProduct Management System Experience (ASANA/Monday) not required but preferredAS400 experience and Shopware experience, nice to have

Education and Experience

Bachelor’s degree in Marketing or relevant area requiredAt least 5 years of Digital Marketing experience requiredRetail experience preferred.

Benefits

Medical, prescription, dental and vision insurancePaid Vacation, PTO, and paid holidaysShort- and long-term disability and employer-provided life insurance401(k) Savings planMerchandise discount at any of our stores.