Direct Digital Holdings is hiring: Strategist, Programmatic Advertising in Austi

As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives. Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone.Orange 142: digital media and advertising company offering advertising and marketing solutions for marketers in midsize to enterprise companies. Orange142 acts as a trusted partner, helping companies and institutions effectively connect with their target audiences, captivate their attention and drive ROI across digital media channels.The OpportunityDirect Digital Holdings is seeking a Strategist, Programmatic Advertising to join the team at Orange 142.The Strategist, Programmatic Advertising manages the full setup and execution of programmatic campaigns, including audience targeting, creative direction, and bidding strategies, while ensuring alignment with budget goals across channels. By staying current with industry trends and competitive analysis, they provide strategic recommendations that enhance campaign effectiveness and maintain a competitive edge.ResponsibilitiesCampaign Setup and Management: Coordinate the end-to-end setup of programmatic ad campaigns, including loading of ad creatives, audience targeting, bidding strategies, and scheduling.Audience Segmentation and Targeting: Use data to define and segment target audiences based on demographic, behavioral, and contextual information, ensuring ads reach the right users.Performance Monitoring: Track and monitor campaign performance metrics (such as CTR, CPA, ROI) and analyze results to make real-time adjustments to meet or exceed client objectives.Budget Planning and Management: Ensure campaign spending aligns with budget goals and continuously optimize to maximize performance and manage the budget across tactics.Cross-Channel Integration: Develop cohesive strategies that integrate programmatic campaigns across multiple channels (display, video, mobile, social) for a unified customer journey.Creative Direction: Collaborate with the accounts team to ensure correct ad creatives are used, aligned with campaign objectives and resonate with targeted audiences.Market and Competitive Analysis: Stay updated on industry trends, new technologies, tools, and competitor strategies to provide strategic recommendations that keep campaigns competitive and relevant.QualificationsA bachelor’s degree from an accredited four-year college or university in marketing, advertising or another related field is preferred. Minimum of two years of experience in digital advertising or marketing required.Programmatic buying experience is required.