Direct marketing analyst

This is an exciting opportunity if you're passionate about devising strategies to build best in class customer experiences and executing or optimizing lifecycle campaigns to drive business growth to help us meet enrollment and retention... goals. Core Tasks and Responsibilities • You will join a growing marketing team and report directly to the Lifecycle Marketing Team Lead • As Lifecycle Marketing Specialist you will manage lifecycle communications, execution, and analysis in order to drive business growth • Own the end-to-end project management of error free campaigns from inception to deployment and analytics • Partner with the Lifecycle Marketing Team Lead and Campaign Managers to manage the content calendar, project intake, prioritization and coordination of Lifecycle marketing campaigns and requests • Collaborate with Partner Marketing, Enrollment, and Retention teams to support strategic approaches on segmentation, targeting, and contact strategies to maximize conversion rate. • Strong creative and copywriting/proofing skills to clearly communicate product benefits and create customer experiences that make an impact. Learn more at We are Pearson. The more inclusive we are, the better our work will be.