Direct Marketing Campaign Manager

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Direct, edit and ensure quality of marketing campaigns.Maintain effective customer response through integrated, segmented direct marketing campaigns.Creates new marketing packages that maintain or improve consumer response.Evolve direct marketing campaigns to meet changing business environment, test results and program objectives.Understand and drive customer behavior through data analysis and industry understanding.Develop testing scenarios intended to maximize results.Participate in the development and execution of customer market research initiatives that lead toward greater insight into customer response, behavior and perception.Implement systems (in conjunction with internal and external partners), processes, procedures and reporting templates within the scope of direct customer marketing.Work with Group Marketing to ensure compliance and branding standards of marketing materials.Work with finance and business analysis to develop business cases for testing scenarios and other new initiatives.Manage and maintain effective relationships with internal and external suppliers.Manage operational audits, identify trends, determine operational improvements and implement change.Meet financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.Understand and comply with bank policy, laws, regulations, and the bank's BSA/AML Program, as applicable to your job duties. Bachelor’s Degree in business, marketing, communications or related field or equivalent related experience required.5 years of experience in a marketing role, preferably in the financial services market, with proven success in the development and execution of direct marketing campaigns required.2 years of campaign management experience required.Experience and passion for developing creative and effective direct marketing campaigns through understanding information, results analysis, and finding solutions in an evolving market required. The associate may occasionally be required to lift or move up to 25 pounds.