Direct Marketing Lead, Data Strategy (Hybrid)

The Assistant Director, Direct Marketing at William & Mary leads data-driven fundraising initiatives within the Annual Giving team of University Advancement. This hybrid role is based in Williamsburg, VA, and collaborates with more than 15 schools to plan, execute, and evaluate multi-channel direct marketing campaigns and engagement strategies.Responsibilities center on data management, reporting, and influencing strategy while partnering with stakeholders to maximize program impact.#J-18808-Ljbffr