Direct Marketing Strategy and Execution Manager

Direct Marketing Strategy and Execution Manager | Ripple Fiber We are looking for a highly analytical and execution-focused Manager, Direct Marketing Strategy & Execution to own and scale our direct mail channel as a performance marketing engine. Own the direct mail channel strategy, roadmap, and performance against acquisition and revenue goals Develop audience targeting frameworks and segmentation strategies to improve response and conversion rates Identify market opportunities and competitive dynamics to inform campaign strategy Manage and maintain all triggered direct mail creative, workflows, and deployment timelines Lead end-to-end campaign execution including audience selection, offer strategy, creative development, print production, and distribution Ensure accuracy of data, segmentation logic, and campaign setup across all executions Performance Marketing Mindset: Deep understanding of direct response KPIs (ROI, CAC, conversion rates) Data & Analytics: Strong analytical skills; advanced Excel required, experience with BI tools (Power BI, Tableau) preferred Segmentation & Targeting: Experience building and optimizing audience strategies using CRM data Test & Learn Expertise: Proven ability to design and scale A/B testing frameworks Marketing Automation & CRM: Hands-on experience with platforms like HubSpot or similar Project Management: Ability to manage multiple campaigns and timelines with precision Creative Judgment: Strong eye for effective direct response creative and messaging Cross-Functional Leadership: Ability to influence stakeholders across marketing, data, and sales Vendor Management: Experience working with print, data, and mailing vendors