Direct Response Marketing Lead

About Clients Blackbox

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.

We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.

The Opportunity

This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.

You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.

You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.

What You'll Own

Client Strategy & Relationships

Own a portfolio of client accounts and serve as the primary strategic point of contactLead bi-weekly client calls covering performance, strategy, testing priorities, and next stepsPrepare and send bi-weekly performance reports at least 24 hours before scheduled callsTranslate performance data into clear recommendations and strategic decisionsBuild strong client relationships that support retention, renewals, and referralsProactively identify and address account risks and opportunities

Paid Media Performance

Build, launch, and optimize Meta campaigns focused on lead generation and appointment bookingManage budgets, audiences, bid strategies, account structure, and creative testingMonitor daily performance against cost-per-appointment and other key acquisition metricsDiagnose underperforming campaigns and determine where changes are most likely to improve resultsDevelop structured testing strategies across audiences, offers, messaging, creative, and campaign variables

Copy & Creative Strategy

Write direct-response ad copy and video sales letter scripts for financial services audiencesDevelop hooks, angles, offers, and messaging variations for testingUse performance data to generate new creative and messaging hypothesesCollaborate with video editors and provide clear creative directionUse AI tools to accelerate research and copy development while maintaining quality and strategic judgment

Tracking & Funnel Execution

Set up and troubleshoot tracking, Meta pixels, and conversion eventsConfigure Calendly integrations, Zapier automations, and lead-routing workflowsIdentify and resolve technical issues between advertising platforms and client systemsEvaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems

Requirements

5+ years of hands-on paid media experience, with substantial Meta advertising responsibilityExperience simultaneously managing multiple client accounts and leading client-facing strategy conversationsProven ability to manage campaigns toward defined performance targets while supporting client retentionStrong direct-response copywriting skills, including ad copy and scriptsExperience developing and testing creative concepts, hooks, angles, and messagingExperience with conversion tracking, pixels, and basic marketing automationStrong communication, organization, analytical, and problem-solving skills

Preferred Experience

Financial services marketingLead-generation and appointment-setting campaignsVideo sales letter marketingHigh-ticket or considered-purchase funnelsPerformance marketing agency experienceDirect-response advertising

How You Work

You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.

You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.

Benefits

Paid Time Off, including vacation, sick time, and public holidaysTraining & DevelopmentWork From HomeFlexible SchedulePerformance Bonus