Direct Response Marketing Manager

WORKFLOWThe incumbent's work is initiated by the marketing, consumer sales, and other corporate goals and objectives as established by the Executive. The incumbent provides the necessary leadership to launch new direct marketing programs as well as to maintain and optimize existing ones within the various areas of the Company's marketing initiatives. to drive successful end-to-end campaign execution; • Effectively manage external relationships (with agencies, media, vendors, and the like) to create ad mail superior direct marketing products on time and within budget; • Performing ongoing response tracking and results analysis to accurately assess the impact of direct response programs and adapting/improving as necessary; • Proactively identify opportunities for process improvement and product enhancement within direct marketing channels (direct mail, email outbound telemarketing, web, etc. The incumbent organizes the direct response programs on behalf of the Consumer Insurance Resource Center. End Result: Accurately assess the impact of direct response marketing programs.