Direct Response Marketing Manager

The incumbent’s work is initiated by the marketing, consumer sales, and other corporate goals and objectives as established by the Executive. to drive successful end-to-end campaign execution; Effectively manage external relationships (with agencies, media, vendors, and the like) to create ad mail superior direct marketing products on time and within budget; Performing ongoing response tracking and results analysis to accurately assess the impact of direct response programs and adapting/improving as necessary; Proactively identify opportunities for process improvement and product enhancement within direct marketing channels (direct mail, email outbound telemarketing, web, etc. The incumbent must have a proven track record executing direct response programs that meet revenue/profitability goals and business/consumer objectives (strategy, execution and analysis of direct mail, email, web, sales support, telemarketing/call center, etc.). End Result: Accurately assess the impact of direct response marketing programs. End Result: Maintain a strong, innovative marketing environment to continually promote the Company’s products and services.