A company is looking for a Direct Response TV Media Buyer to manage national linear cable TV media buying. Key Responsibilities Manage end-to-end media buying for national linear cable TV campaigns Negotiate and secure efficient direct response inventory across cable networks Optimize campaigns for cost-per-lead and return on ad spend Required Qualifications 2-5+ years of experience in direct response linear TV buying Strong understanding of direct response metrics such as CPL and frequency Proven negotiation skills for low CPMs and identifying undervalued inventory Familiarity with media planning tools and tracking workflows Analytical mindset with the ability to adjust strategies based on performance patterns
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