Director, Access Marketing & Customer Experience

Director, Access Marketing & Customer ExperienceUnited States - Pennsylvania - CollegevilleUnited States - New York - New York CityWe’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.The atopic dermatitis market is among the most competitive in dermatology, with many advanced treatment options and a rapidly evolving access landscape. As a part of the US Dermatology Marketing team, this role works closely with US Market Access to deliver on HCP and patient commitments to access for CIBINQO and future Pfizer atopic dermatitis treatments.The Director, Access Marketing & Customer Experience will partner with the brand Consumer and HCP marketing teams, US Market Access, Patient Solutions, Global Marketing, Medical and other stakeholders to develop and execute marketing strategies, tactics and resources to support access and affordability for appropriate patients for the atopic dermatitis portfolio. The role will also focus on engaging with multiple field teams and leveraging their insights to optimize the patient access and affordability journey.The position requires strong strategic thinking and analytical skills, exceptional cross‑functional collaboration, and detail‑oriented execution within a complex and rapidly evolving access landscape. The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork.This position will report directly to the Access Lead on the Dermatology Marketing Team.ROLE RESPONSIBILITIESDrive development of the atopic dermatitis access strategy including payer coverage, SPP fulfillment, patient support, and field messaging executionLead the development of access messaging tactics and supplemental selling resources for the Atopic Dermatitis franchise for sales, field reimbursement, and key account managementDefine and monitor key access KPIs and use data and AI to optimize strategy and field executionDesign market access field training sessions and maintain close relationship with field leadershipOrganize field input teams for both field sales and field access, partner with both teams for POAs, and attend district and regional meetings as necessary to drive executionLead dermatology franchise interactions with the field reimbursement team including the development of non‑promotional resources, trainings, platforms, and strategic partnershipEvolve office staff engagement and messaging strategy in peer‑to‑peer, non‑personal promotion, and field interactions following close partnership with legal, compliance, and regulatoryPartner with Patient Services colleagues to identify and implement hub initiatives to enable patient accessWork with USMA payer marketing to identify opportunities to grow and communicate formulary coverage to all field colleaguesLead access congress strategy for Dermatology franchise including those for biologic coordinators, HCPs, and clinical pharmacists as appropriateEnsure appropriate communication, integration and collaboration across Payer, Consumer and HCP strategy and tactical plansBASIC QUALIFICATIONSBachelor’s degree with a minimum of 10 years of relevant industry experience with 5+ years of marketing experienceStrong understanding of the US healthcare landscape, access and reimbursement pathways, and organized customer decision‑making modelsClear understanding of the post‑prescription process and patient journey with a track record of proposing strategic interventions that improve patient accessDemonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies, programs and in‑market resultsProven track record of leading and managing cross‑functional teams and professional agencies including monitoring budgetsStrong communication skills, ability to mobilize key stakeholders, and influence…