Director, Ad Monetization & Insights

This DTC role will collaborate cross-functionally with Disney Global Ad Sales, Ad Platform Technology, Product teams, DTC Programming, Marketing, Finance, and other partners across The Walt Disney Company, to lead ad monetization initiatives that support the growth of the DTC businesses. This role will drive new monetization opportunities and solutions to deliver scale and revenue growth for our global advertising strategy, with an eye towards preserving our premium brand and customer experience. • Serve the DTC Business by partnering across functions including Ad Sales, Ad Platform, and finance teams to ensure alignment of strategies, execution, and forecast expectations of initiatives for monetization • Leveraging emerging technologies, consumer behavior, and trends to identify insights and new opportunities and revenue streams for DTC monetization, • Represent the DTC business in strategic sponsorships and branded content opportunities, working with the Ad Partnerships, Content, and Programming teams to drive revenue growth beyond digital advertising media • Manage the integration of sponsorships and branded content into the broader monetization strategy, ensuring alignment with audience needs and platform & brand guidelines. Insights & Metrics: • Lead DTC reporting and insights for DTC advertising monetization, including KPI reporting and analysis on advertising revenue, performance trends, emerging opportunities and risks • Ensure DTC performance is evaluated using complete and accurate data sets that align to those used by partner teams in Finance, Technology, and Sales • Identify and analyze opportunities for richer insights from KPI’s including high demand and high value audiences, engagement trends, and pricing • Develop DTC requirements for new or evolving data and reporting needs • Size opportunities and risks and present to senior leadership for decision-making. Track performance against those forecasts, identifying insights, trends, risks and opportunities • Partner with DTC Subscriber and Engagement Finance, Data Science, Ad Sales Finance, and Revenue-Yield Management teams to identify opportunities to increase accuracy and insights in ad sales forecasting and reporting, including mechanisms to provide early signals for opportunities and risks to plan.