Director, Ad Partnerships; East Coast

Position: Director, Ad Partnerships (East Coast) Location: New York, NY (Remote – U.S. -based) Experience: 7+ years Reports to: SVP, Ad Sales & PartnershipsSalary Range: $120,000-$150,000 – Plus CommissionAbout Cricket® Media and SensicalCricket ® Media and Sensical bring together trusted children’s publishing and award-winning streaming into one unified destination for children and families. Our ad-supported ecosystem combines Cricket’s 50-year heritage in children’s magazines and educational content with Sensical’s expert-curated, age-appropriate streaming service. Within Sensical’s streaming service, every piece of content is screened by experts using a proprietary rubric grounded in child development research. Families enjoy a science-based, algorithm-free, worry-free experience across OTT, CTV, and mobile, plus extensions on leading social platforms.Sensical is a free, COPPA-compliant streaming platform built specifically for children ages 2–12. We deliver brand-safe, curated content across CTV (AVOD and FAST environments). As the children’s and family marketplace shifts toward premium digital video, Sensical partners with iconic global brands and content owners to offer advertisers compliant scale, meaningful engagement, and a thoughtfully curated environment designed with child development in mind.We’re scaling, and New York is a critical growth market.The OpportunityWe’re seeking a seasoned Director, Ad Partnerships (East Coast) based in New York , a true revenue driver who thrives on opening doors, creating demand, and closing new business. This role is focused on expanding Sensical’s footprint across agencies and direct brands in the New York and broader East Coast market. This role is ideal for a seller who enjoys building a category, opening new accounts, and shaping the market around a differentiated video platform. You must bring deep in-market relationships, especially within the children’s/family category, strong consultative selling skills, and a proven track record of closing meaningful deals across CTV/streaming and digital video with an emphasis on You Tube. You also understand both endemic and non-endemic categories and can confidently navigate complex buying structures within holding companies and independent agencies.If you’re motivated by building something, winning new business, and owning a market, let’s talk.Key Responsibilities Prospect, pitch, and close net‑new business across CTV, digital video, and You TubeOwn and grow a defined book of business across NYC and East Coast agencies and brandsDeliver high‑impact presentations that position Sensical as a must‑buy for endemic children’s/family brands and major non‑endemic advertisers seeking brand‑safe reach with children and familiesCreate urgency and demand around Sensical’s differentiated, brand‑safe offeringRepresent Sensical in‑market at events, agency, and brand meetings, and industry forumsMaintain disciplined pipeline management and accurate forecastingQualifications & RequirementsBachelor’s degree in Marketing, Business Administration, Advertising, or Communications preferredExpertise closing meaningful deals across CTV, FAST, and digital video, including large‑scale You Tube advertising programsExperience navigating agency holding companies and working with planning and investment teamsExperience using Salesforce for pipeline management, forecasting, and client trackingProficiency with Microsoft Office, including strong PowerPoint and Excel skills for sales tracking, forecasting, and reportingHands‑on experience with Google Ads, GAM with ability to analyze campaign performanceStrong, active relationships with NYC and East Coast–based agencies and brand marketersDemonstrated success closing and renewing businessRelentless prospecting mindset with a high level of activity and ownershipComfortable selling into a fast‑evolving streaming marketplaceHighly self‑motivated, disciplined, and performance‑drivenExcellent spoken and written communication skillsExcellent interpersonal, negotiation, and conflict resolution skillsWork authorization in the United States (required I‑9 verification)Why Join Cricket Media and the Sensical Brand?Clear whitespace opportunity…