Director, Advertising and Marketing

The Director of Advertising and Marketing is responsible for leading the development and execution of strategic advertising campaigns, marketing initiatives, and brand compliance efforts to drive brand awareness, volume growth, and enhance Dana-Farber Cancer Institute’s reputation, visibility, and engagement. This position plays a critical role in advancing the Institute’s brand reputation and clinical volume and supports the Communications and Marketing Department's goal of positioning Dana-Farber as the premier cancer provider in the region and globally, as well as the partner, and employer of choice. Coordinate with cross-functional teams to ensure marketing strategies align with institutional priorities and goals. • Experience in healthcare or patient advertising at a top-tier advertising agency or in patient marketing within a large healthcare organization or academic medical center preferred. Expertise in leveraging insights to drive performance, identify trends, and ensure alignment with organizational objectives.