Director, Advertising & Communications

The Director, Advertising & Communications is responsible for leading the communications strategy and advertising development for SONIC. This role will develop the overall brand creative communications strategy inclusive of target consumer and channel strategy. This role will brief the Demand Generation teams to develop the annual media plans as well as with the analytics team to measure creative effectiveness and develop creative best practices. • Ability to collaborate with agencies to develop and communicate brand messages that engage consumers. • Ability to manage campaigns from concept to completion including briefing and execution in collaboration with agencies.