Director, Advertising & Communications

The Director, Advertising is responsible for leading the communications strategy and advertising development for SONIC. This role will develop the overall brand creative communications strategy inclusive of target consumer and channel strategy. ResponsibilitiesTranslate brand experience strategy into communications and campaign calendar as part of the Annual Brand Plan process Lead creative development for advertising assets across channels (including TV, OLV, and some paid digital/social) Deliver best in class communications by driving collaboration and efficiency across internal constituencies and agencies Ensure creative is on strategy and on brief, with all deliverables received in the desired timeframe Partner with Analytics group to conduct Creative testing (iBat, iMus, ACE) and develop creative best practices Define the overall brand creative communications and collaborate on channel strategies with the IMC and cross-functional commercial teams Brief agencies to develop annual strategy and in-year plans (media + creative) Manage and develop two direct reports QualificationsMinimum 4 Year Degree / Bachelor’s Bachelors’ degree in marketing or business related program 10+ years of creative/brand experience in a creative leadership role, managing people and processes Foundation in integrated marketing and multi-media channel marketing including a deep understanding of social media channels Critical eye for world class creative strategy and campaign development Ability to collaborate with agencies to develop and communicate brand messages that engage consumers Ability to manage campaigns from concept to completion including briefing and execution in collaboration with agencies Thrives in an environment where multiple projects are managed to on-time delivery Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences Self-starter and entrepreneurial leader who performs in a lean, fast-paced environment Thrives in collaborative, matrixed, and cross-functional organization with strong ability to influence Ability to develop and mentor others Advertising production experience At SONIC, we encourage and attract wildly creative people. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We know that food is much more than a staple—it’s an experience.