Director, Advertising Insights

The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise. Powered by Comcast’s global entertainment platform, Xumo devices feature a world-class user interface with universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Job Summary We are seeking a dynamic and collaborative individual to help drive efforts around our emerging Xumo Identity Platform. Position is office based in Philadelphia, PA or Irvine, CA- 4 days a week in office/1 day remote Core Responsibilities Identify and prioritize high-value and differentiating audience segments within XIP Partner with Direct Ad Sales to understand advertiser needs and translate audience insights into narratives and go-to-market approaches that inform advertiser strategy and drive measurable revenue outcomes Develop and drive audience-based go-to-market strategies, including packaging and positioning Incorporate feedback from sales teams and campaign performance to refine and improve audience offerings over time Serve as the business owner of audience strategy powered by the Xumo Identity Platform Lead cross-functional collaboration with ad sales, marketing, product, and technology teams to integrate audience segmentation models into broader analytics and business workflows Partner with content and editorial teams to align audience segmentation strategies with content and programming decisions, enabling more effective targeting and improved yield Draft and manage requirements and other supporting business documentation Develop and evolve audience segmentation frameworks to support personalization, targeting, campaign effectiveness, and overall business value Collaborate with analytics, marketing, product, and revenue stakeholders to identify and activate high-impact use cases Establish processes and best practices for segment governance, audience taxonomy, and performance tracking Drive adoption of data-driven decision making by making audience insights accessible and actionable across teams Track performance and ROI of targeted campaigns and translate results into insights that inform future segmentation, targeting, and strategy Stay up-to-date on industry trends and best practices in data-backed audience development and segmentation Other duties and responsibilities as assigned Consistent exercise of independent judgment and discretion in matters of significance Regular, consistent, and punctual attendance Ability to operate in a fast-paced environment with evolving priorities Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.