Director, Advertising & Marketing

The Director of Advertising and Marketing is responsible for leading the development and execution of strategic advertising campaigns, marketing initiatives, and brand compliance efforts to drive brand awareness, volume growth and enhance Dana-Farber Cancer Institute's reputation, visibility and engagement. Responsibilities Strategic Advertising: Oversee the development of integrated advertising strategies and the creation and execution of campaigns that align with institutional priorities and resonate with target audiences, including patients, influencers, and the broader community. Coordinate with cross-functional teams to ensure marketing strategies align with institutional priorities and goals. Experience in healthcare or patient advertising at a top-tier advertising agency or in patient marketing within a large healthcare organization or academic medical center preferred. Expertise in leveraging insights to drive performance, identify trends, and ensure alignment with organizational objectives.