Director, Advertising & Promotional Marketing

The Marketing Director will develop and lead key strategic priorities and the corresponding tactical plans to achieve the product’s financial objectives. The Marketing Director will also be responsible for ensuring the tactical plan is aligned to the brand Advertising & Promotion Budget. Lead the brand/cross functional team, in the execution of the tactical plan to achieve financial objectives, including planning and arranging training, market research, and sales training.Lead the development and execution of the portfolio strategy. Components include but are not limited to the following: situation analysis, critical success factors, key issues, strategies, and financial objectives.Key liaison with PR and consumer leadership to develop and execute strategy and campaigns with a keen lens on optimization and performance.Act as product champion and expert on all aspects of each product and lead the development of the holistic plan including the life cycle management strategy to extend the business potential of the product and portfolio.Direct the research and analysis of market, brand, competition, pipeline, pricing, promotions, reimbursements, disease, regulatory requirements, customers, and market access to understand business environment and build on opportunities.Define the scope of market research, define deliverables, and challenge analyses.Owner and leader in the development of financial objectives, product forecast, 5-year forecast, and budget.Balance resource allocation and marketing mix elements to operationalize marketing strategy.Manage overall ad agency performance and performance review process. Please note that base pay offered may vary depending on factors including job-related knowledge, skills, and experience.