Director, Analytics (Media Advertising/Marketing Science)

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands. As Starcom Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. Execute, manage, and deliver best-in-class measurement to inform media buyingDevelop, manage, and mentor a team and lead strategic efforts and departmental visionDevelop approaches to address complex research and measurement challengesLead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plansExecute measurement focused on ad/media effectiveness to drive campaign performanceLead and support analytics activities such as modeling and statistical analysisProactively educate internal and external clients on research, tools and approachesCommunicate opportunities, learnings and recommendations with authority and credibilityCraft POV’s for internal and external knowledge sharingEvaluate new and current data partners, and identify new approaches to ensure our research is cutting edgeLead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocationsLead strategic efforts and departmental visionLead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new mediaGuide internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-makingCollaborate with client contacts to establish deep knowledge of client’s business goals and challengesDevelop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals Qualifications The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.