Director, Applied Analytics, Media Advertising

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. Responsibilities • Execute, manage, and deliver best-in-class measurement to inform media buying • Develop, manage, and mentor a team and lead strategic efforts and departmental vision • Develop approaches to address complex research and measurement challenges • Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans • Execute measurement focused on ad/media effectiveness to drive campaign performance • Lead and support analytics activities such as modeling and statistical analysis • Proactively educate internal and external clients on research, tools and approaches • Communicate opportunities, learnings and recommendations with authority and credibility • Craft POV’s for internal and external knowledge sharing • Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge • Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations • Lead strategic efforts and departmental vision • Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media • Guide internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making • Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges • Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals Our best-in-class wellness and benefits offerings include: • Paid Family Care for parents and caregivers for 12 weeks or more • Monetary assistance and support for Adoption, Surrogacy and Fertility • Monetary assistance and support for pet adoption • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance • Tuition Assistance • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more • Matching Gifts programs • Flexible working arrangements • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) • Business Resource Groups that support multiple affinities and alliances Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.