Director, Audience & Connections Strategy

The Director, Audience & Connections Strategy at Wpromote will be a key strategic partner, blending audience intelligence with connections planning to design cross-channel strategies that connect brands with their most valuable consumers. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. You Must Have • 6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising / Media agency environment • Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar / Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies that push brands forward • Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels • The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment to deliver outstanding results • A background supporting new business pitches and collaborating closely with media strategy • Experience presenting strategic recommendations to senior leadership • Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels • Strong analytical skills with the ability to identify meaningful insights and patterns • Experience developing consumer journey frameworks and campaign platforms • Working knowledge with AI tools and being able to design creative prompts for ideation and framework development • A strategic mindset with a consumer-centric approach • Strong communication and presentation skills that inspire clients and teams • An understanding of media planning, research, and measurement methodologies If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.