Director, B2B Marketing

Global Rescue is the world’s leading membership organization providing integrated travel risk management services, including medical, security, intelligence and crisis response services to consumers, enterprises and governments. Our team of passionate, mission driven professionals are reinventing the travel risk and crisis management industry and helping save lives every day. Define and develop lead nurturing programs, based on target buyer personas and real-time measurements based on lead quality and conversion, to accelerate prospect movement through the demand generation funnel Build demand forecasting, measure, and report on the performance of all marketing campaigns to assess how we are performing against priorities Work closely with the sales team to further define and implement optimal lead management processes and resources for an integrated approach that maximizes revenue contribution