The Brand and Advertising job develops marketing initiatives to maximize brand appeal and to ensure customer experience is in line with brand image and strategy. • Reviews and interprets analysis of data on market trends, customer behavior, and competitor activity as well as opinion research to identify market opportunities for the brand. • Reviews brand marketing materials, revising as needed so materials will best resonate with targeted customer segments to promote brand appeal. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
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