Director: Brand Advertising

First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. The brand advertising director establishes and implements advertising strategies, leads the design, development, and implementation of advertising strategies in alignment the Bank's First Citizens Bank and Silicon Valley Bank brands. Leads marketing that supports the Bank's brand, goals, and business segment offerings with a focus on improving profitability and revenue. Own and lead relationships with external advertising agency partners. Preferred Qualifications • Demonstrated expertise and understanding of advertising strategies and marketing principles.