Director, Brand and Marketing Services

The Director, Brand and Marketing Services for Manulife WAM will be responsible for leading initiatives that will build the Manulife WAM brand in key global markets across our businesses and for managing the workflow process across the marketing teams to meet creative production requirements. Build Global Manulife Wealth and Asset Management Brand • Collaborate with marketing colleagues, corporate brand team and agency partners to develop brand strategy and messaging that will resonate with our target wealth and asset management audiences • Contribute to global Manulife brand approach and strategy working closely with other segments and corporate brand team • Lead the evolution of our brand strategy as we deploy a new brand architecture and aim to grow awareness, consideration and ultimately conversion / retention with prospective investors, advisors and institutional clients (across Retail, Wealth, Retirement and Institutional audiences) • Build integrated campaigns across paid, earned and owned channels that connect brand mission/values and business objective(s) with client insights • Collaborate with internal and external creative and media teams to develop breakthrough campaigns and media strategies that deliver on business objectives • Research, write and share creative briefs that inspire best-in-class ideas. Brand Tracking and Reporting • Manage research, both qualitative and quantitative, to develop and share unique and powerful insights that serve as a foundation for marketing campaigns • Manage regular brand health and tracking research with third party research firms • Stay current with latest marketing trends within and outside of the investment industry that can be maximized in the organization • Collaborate with corporate brand to share insights and leverage enterprise approach. About Manulife and John Hancock If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.