Director, Brand & Content Marketing

We are seeking an experienced and strategic Director of Brand & Content Marketing to lead brand and content marketing efforts that will help advance our brand and business goals. The successful candidate will be responsible for creating and implementing an annual brand and content planning process, as well as individual content marketing plans that raise awareness of our brand and enhance the company’s strong reputation, inspired by our brand positioning, mission and values. This person will also work closely with cross-functional teams to ensure all Brand messaging and content we create across all paid and owned channels is aligned with business objectives and meets the needs of our most important audiences – our members and B2B partners. • Experience managing the development of brand campaign strategies and the development of fully integrated campaigns, including validating the work and reporting on its performance in market. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA.