Director, Brand Marketing

The Director of Brand Marketing at the University of Rochester is responsible for leading and overseeing the university's brand and advertising efforts. This role involves developing and implementing a comprehensive brand marketing strategy that aligns with the university's mission and vision, ensuring a cohesive brand identity across all communications and marketing materials. , • Monitor execution of marketing plans and analyze campaign effectiveness using data-driven insights. , • Experience with paid marketing and digital advertising campaigns preferred. , • Ability to gather, analyze, and provide data and market intelligence required.