Director, Brand Marketing

## Director, Brand MarketingApplylocations: Dayton Children's - Main Campustime type: Full timeposted on: Posted Todayjob requisition id: R23633## **Facility:**Dayton Children's - Main Campus## **Department:**Strategic Marketing/Strategy, Marketing & Innovation## **Schedule:**Full time## **Hours:**40## **Job Details:**The Director of Brand Marketing is the leader responsible for the Dayton Children’s brand. They work closely with senior leadership to tie the brand to business priorities and use consumer insight and performance data to keep sharpening it. They set the direction for brand campaigns and oversee the team and partners who execute them, so the work is integrated, reaches our families, and is compelling in a competitive market. Brand Development and Strategy 25% Own the Dayton Children’s brand strategy – its pillars, positioning, architecture, voice, and visual identity – and evolve it as the market and the organization change. Content and Social Media 25% Manage the content and social media leaders, who own their respective strategies and day-to-day decisions; set the direction they work within and hold them accountable for results.