Director, Brand Marketing

This role is responsible for the full spectrum of the brand-from defining the brand positioning, to thought leadership, content creation, design, and community/reputation management. The ideal candidate is a strategic and hands-on marketer who has excelled in data-oriented B2B environments serving both SMB and enterprise audiences. They are a strong manager of people and collaborator across the business. Essential Functions Brand Positioning - Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network's brand-you will own and define how the market buys construction intelligence - Develop persona-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem - Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement - Create the visual identity that conveys an easy-to-understand description of our offering and ensures we are viewed as being at the forefront of our industry and solution set. Manage a team of two designers - Manage across the business, including our commercial teams, to ensure that we are delivering on the brand promise at all important moments in the customer journey Thought Leadership & Content - Establish a systematic approach to identifying topics and thought leaders, internal and external, to deliver solution-oriented content and experiences for our ICP - Create goals and mechanisms for our thought leaders to be present in the right communities at the right time and manage them against their engagement goals and remove all friction from the process of increasing their engagement - Create and guide the creation of content that will rank for SEO and AI Search while being held accountable for achieving a monthly # of leads and engagements and work closely with Performance Marketing to bring this strategy to life - Work with our Events team and our Enterprise Sales team to align our thought leaders to external speaking engagements, including events, peer groups, and customer calls Community, Social Media, and Influencers - Partner with Customer Success to identify champions and build advocacy programs that turn customer success into brand success - Manage our advocates in a way that drives high engagement and value for them and inserts them into conversations in meaningful ways that will benefit the brand - Identify and manage key online communities and Reddit threads where we must be active, including the ability to reactively respond to relevant threads and proactively insert our thought leaders when they have relevant insights - Find the influencers who matter most and develop brand programs with them that are mutually beneficial, positioning Dodge as the brand that solves problems for our ICP - Manage our organic social media presence, content calendar, and measurement Social Proof - Lead initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs - Capture quantifiable case studies in written and video format across all ICPs that will move the needle for Sales conversion rates and attract more customers as we feature these in our sales and marketing - Create meaningful and viable claims that demonstrate the value of our offering and the competitive differentiators that set us apart Measurement & Impact - Establish clear KPIs that measure the impact of the brand team and allow for learning and accountability across the team - Use data and qualitative insights to continuously refine positioning, content, and enablement programs for maximum effectiveness Success In 6-12 Months - Dodge is position