Director, Brand Marketing - Audience Strategy

This role will serve as a subject matter expert to the broader Marketing organization and will develop, maintain alignment, and advocacy of the audience-specific strategies with internal and external partners, including franchisees/committees, agencies (national and local), and leadership to drive collective buy-in and necessary investments to implement audience-specific strategies. • Lead the team in translating the overall business strategy into specific marketing and audience strategies to drive market share growth for the respective audiences. • Minimum of 8-10+ years marketing strategy, audience development or related field • Executive leadership experience and minimum of 5+ years of team / direct people leadership • Experience working / influencing franchisees and owner / operators • Experience in developing integrated Multicultural strategies is preferred • Expertise in translating business/marketing strategies into audience-centric strategies • Strong leadership and team management skills, including cross-functional collaboration and partnership • Experience working with franchisees and owner/ operators and multi-agency model • Exceptional communication and presentation skills Additional Information: McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. Nothing in this job posting or description should be construed as an offer or guarantee of employment.