Director, Brand Strategy

Fort Lauderdale, FL The Director, Brand Strategy plays a vital role in developing business solutions and marketing campaigns for a range of products and services. Acting as strategic authority within an agency, the Director, Brand Strategy uses expertise, experience and judgment, research and analytics to formulate critical insights. They combine market data, qualitative and quantitative research (both primary and secondary) and product knowledge within a core proposition to enable creative and other teams to produce marketing ideas that address defined business problems. • Brand positioning development and creative insight resulting in communications that resonate with target audiences • Monitoring and interpretation of cultural and social trends relative to the clients’ businesses • Meeting the client or prospect to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market • Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively • Analyzing and interpreting customer response and sales data in order to evaluate the effectiveness of messaging and campaigns