Director, Business Social and Content Marketing

Responsible for creating a signature Social experience for the Spectrum Business Brand leveraging their deep marketing experience to develop content that will contribute increased awareness of our brand and drive engagement using social channels (internal and external). This role will advance and evolve the content & social media marketing function and influencer tactics as a critical component across all integrated marketing activities such as brand activations, product announcements, events, and press activities. Establish data-driven approach to inform and build overall business editorial content and social strategy and increase engagement. Leverage strong cross-functional relationships with internal and external stakeholders to establish sound processes. Required Skills/Abilities and Knowledge Competent marketer within technology or telecom industries in the enterprise segment Competent in developing social experiences across buyers’ journeys including determining requirements, guide development of concepts, and lead creative teams, measure performance and implement optimization strategies Expertise in social background with understanding of conversion techniques, testing strategies across social platforms Demonstrated fluency and experience in an agile marketing environment, to foster digitally-savvy culture across the broader organization Competent in developing and executing successful large-scale campaigns/products/initiatives and social media campaigns with measurable results.