Director, Channel Marketing (Search)

Passionate about search engine marketing and interested in joining a growing set of media leaders and search specialists working in financial marketing? We are looking for a result-driven search marketer who will be responsible for driving strategy and execution of search engine marketing initiatives supporting Fidelity business units. The Value You Deliver • Achieve growth against primary KPIs (New Money, New Individuals) • Define the role of search as part of an integrated channel strategy • Manage multiple search campaign simultaneously and represent search and findability efforts within the business marketing teams you support • Drive campaign performance through data-driven analysis, testing, and continuous optimization • Translate performance data into clear insights and action items • Stay updated with platforms changes, industry trends, and emerging tools or tactics • Understanding of SEO best practices, performing on-page content audits, advising on keyword strategy, meta data, and recommending content optimizations The Media and Search team, part of the Channel Marketing organization, resides within the Marketing Domain and supports all business units within the firm as an enterprise function. Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences.