Director, Channel Marketing (Paid Media)

You will be responsible for leading the media strategy, activation, and optimization of advertising investment for specific Fidelity Business Units in partnership with a VP of Media and our external agencies. The Expertise We’re Looking For • BA/BS Degree • 10+ years of marketing experience with a focus on paid • Highly competent in integrated planning and communications strategy • Experience with digital video, OTT, streaming audio, podcasts, programmatic buying, data personalization, social platforms, digital brand tracking, content marketing/native advertising • You maintain a current POV on evolving media landscape, emerging technologies, consumer trends and channel/platform best practices • B2C and B2B media strategy, audience targeting, lead generation and campaign management • Ability to interpret a marketing brief into a paid channel strategy, advising both media agency and creative team on objective and deliverables • You have fluency in ROI measurement and analytics • Experience managing external agencies preferred • Knowledge of Financial Services Industry and our Products and Services a plus This position serves as the paid media lead for our Asset Management and Fidelity Institutional Business Units that the Channel Marketing organization supports. The Value You Deliver • Collaborate with Comms Strategy to inform the paid media approach as part of the Integrated Communications Strategy • Lead all aspects of paid channel recommendations, including approving buys, campaign monitoring, and guiding media optimizations • Represent paid media channel efforts within your business marketing team • Ability to analyze media and creative performance, develop a narrative around, and draw actionable insights to further optimize and test • Package summarization of media plan and performance highlights for executive presentations • Drive business results, both Retail KPIs and B2B lead generation KPIs • Ensure creative and message are fit for the channels in which it is delivered, meets the objective of the brief and offers a frictionless path for the customer • Manage Fidelity’s external media agency across integrated planning, activation and analytics teams Guide data decisioning within media activation to drive personalization at scale and cross-device synchronization The Marketing Domain is the internal marketing organization of Fidelity Investments and is led by the firm’s Chief Marketing Officer.