Director, Community Marketing

Bentley SystemsLocationHome-based or Hybrid, Eastern Time Zone, United States.Position SummaryBentley is seeking a strategic, creative, and dynamic community marketing leader to help shape and execute the next evolution of our community experience. This role will translate Bentley’s broader community vision into a clear strategy, roadmap, and operating model for engaging users, developers, technical audiences, and customers across our community ecosystem. The Communities Hub will be a core pillar, but this leader must think beyond a single owned platform, understanding where Bentley users already gather, learn, share, and influence one another, and helping Bentley show up in ways that are valuable, credible, and connected. This is a senior player-coach role for someone who can lead a small team, bring structure to ambiguity, move quickly, and turn strategic direction into focused execution. As Bentley evolves in a world shaped by AI and changing user expectations, this leader will also help identify how AI can make community more useful, personalized, scalable, and insight-driven over time.Responsibilities Community Strategy & EcosystemTranslate Bentley’s community vision into a clear strategy, roadmap, and operating rhythm.Develop a deep understanding of Bentley users, developers, and technical audiences, including where they already engage across Bentley-owned spaces, external communities, technical forums, practitioner networks, industry groups, peer communities, events, and in-person spaces.Shape a connected community ecosystem that brings together the Communities Hub, user groups, developer programs, peer engagement, community-led content, in-person activations, and advocacy pathways.Partner with the social media team to identify community-relevant social spaces and determine how Bentley can participate in ways that are credible, useful, and aligned to the broader social strategy.Position the Communities Hub as a trusted front door where users can discover content, access resources, engage with Bentley, connect with peers, and participate in relevant programs.Build a top-to-middle funnel community approach that supports discovery, education, engagement, peer connection, and long-term relationship building.Developer, Technical & AI-Enabled EngagementServe as the corporate marketing point person for developer community engagement, partnering across product, developer relations and technical teams.Help scale and connect developer-focused initiatives such as Dev Days, hackathons, technical community programs, and community hub experiences.Work cross-functionally to improve the developer journey within Bentley and ensure technical audiences have clearer pathways to resources, programs, content, and connection.Explore how AI can improve community discovery, onboarding, personalization, content recommendations, peer connection, support pathways, and insight generation.Ensure Bentley’s community approach reflects where the company is going as a platform company in a world increasingly shaped by AI and open ecosystems.Programs, Platform & Team LeadershipDevelop the strategy and execution plan for community-led programs across the Communities Hub, user groups, digital engagement, peer connection, meetups and selective in-person activations.Create a more connected model across community programs so they feel intentional, valuable, and aligned to broader customer engagement goals.Lead and develop a small, high-impact team responsible for community programming, platform experience, and user group engagement.Operate as a player-coach, setting clear priorities and standards while guiding the team toward strong execution.Use community insights, feedback, and engagement patterns to inform programming, communications, product engagement, and future investment.What Success Looks LikeBentley has a clearer, more actionable community strategy that connects owned platforms,…