Director Content Marketing

The Director, Content Marketing serves as the strategic and operational engine behind Caesars Entertainment's enterprise SEO and AI discovery ecosystem. This role leads how Caesars.com-and all supporting digital properties-are discovered across traditional search engines, Generative Engine Optimization (GEO) platforms, and emerging AI-driven experiences. With a lean, high-impact team (Director + Specialist) and expansive business scope (all properties, all digital lines of business), this leader must excel at prioritization, hands-on execution, and operational efficiency. You will design the strategy, determine where to focus limited resources for maximum impact, and personally drive critical initiatives that influence how millions of travelers discover, evaluate, and book with Caesars.

At Caesars Digital, We Don't Just Play the Game - We Set the Standard.

As a proud part of Caesars Entertainment, the world's premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we're building something extraordinary. And we want you to be part of it.

Ready to make your mark on the Empire?

Explore our open roles and discover how you can help shape the future of gaming.

Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.

8+ years of experience in SEO, content marketing, or related digital marketing fields, with progressive leadership responsibility.Demonstrated success leading high-performing content teams and managing complex, cross-functional initiatives.Strong understanding of SEO, GEO, AI-driven search trends, and evolving digital discovery behaviors.Leadership & Decision-Making

Demonstrated strength in prioritization, focus, and tradeoff-making across large, complex digital ecosystems.

Experience leading with influence rather than scale-aligning stakeholders and moving work forward without large teams.

Comfort operating with ambiguity, moving quickly, and iterating based on results.

Technical & Communication Skills

Advanced proficiency in PowerPoint and Excel, with the ability to translate insights into compelling executive-level narratives.Excellent communication, stakeholder management, and strategic planning skills.Experience with thirdparty authoring platforms such as Skyword preferred.Other Requirements

Occasional travel required.Strategic Leadership & Enterprise Prioritization

Define and continuously refine Caesars Entertainment's enterprise-wide SEO, GEO, and content discovery strategy across all brands, properties, and digital business lines.Ruthlessly prioritize initiatives based on business impact, scalability, and speed-to-value, balancing long-term platform investments with near-term performance gains.Establish clear decision frameworks to determine where SEO and content efforts can most effectively drive incremental revenue and organic growth.

Hands-On Leadership & Execution

Serve as both strategist and senior practitioner, directly owning complex SEO, GEO, and content initiatives where leverage is highest.Partner closely with the SEO Specialist to assign work intentionally, remove friction, and ensure execution remains tightly aligned to strategic goals.Personally lead initiatives involving technical SEO alignment, large-scale content optimization, AI visibility improvements, and search experience innovation.

Cross-Functional Influence

Collaborate with PR, Social, Paid Media, Affiliates, eCommerce, and Regional Marketing to align priorities and integrate content into broader marketing initiatives.Represent the Content Marketing team in thoughtleadership forums and demand-generation discussions.

Operational Excellence & Efficiency

Design lightweight, scalable workflows that maximize output from a small team while maintaining editorial quality, speed, and governance.Build repeatable processes for content creation, optimization, publishing, and performance measurement across a broad content footprint.Oversee and optimize relationships with external partners (e.g., Skyword, Brandlight), ensuring vendor work is tightly scoped, outcome-driven, and complementary to internal capabilities.

Content Governance & Editorial Excellence

Act as the central SEO and organic discovery partner to PR, Social, Paid Media, Affiliates, eCommerce, Product, and Regional Marketing teams.Influence roadmaps and campaigns across the organization to ensure SEO and AI discoverability are embedded early-not bolted on late.Represent SEO and Content Marketing in executive discussions, advocating for investments based on business impact and measurable outcomes.

Performance Management & Insights

Define and monitor content performance metrics including incremental visits, keyword rankings, organic visibility shifts, and conversion impacts.Develop reporting frameworks that clearly demonstrate content ROI and inform strategic and budget decisions.

Use performance insights to continuously reallocate effort toward the highest-impact opportunities.