Director, Customer Experience - Marketing & Advertising

Director, Customer Experience: Go To Market At Slalom, personal connection meets global scale. Who You’ll Work With What You'll Do • Provide advisory consulting leading strategic conversations, capturing requirements, and presenting data‑driven recommendations to client leadership • Grow Slalom New England’s business by participating in new business development activities, developing proposals, guiding solution design, establishing partnerships with key technology vendors and identifying opportunities in the adtech/martech landscape • Support the building and management of a high‑performing team of adtech and martech specialists, providing mentorship and professional development • Drive strategic value for our clients by developing measurement frameworks, data strategies, and advising on marketing technology roadmaps for digital maturity • Lead technology evaluations for advertising and marketing technology solutions, with expertise in programmatic strategies and cross‑channel attribution • Deliver actionable insights through diagnostic tools and analytics that optimize media spend and campaign performance • Oversee implementation of marketing technology platforms while ensuring data privacy compliance and proper resource allocation • Foster innovation by staying ahead of industry trends and identifying new opportunities for clients and the practice What You'll Bring • 8+ years of experience in digital marketing with at least 3 years in leadership roles, preferably in consulting environments • Proven new business development experience with demonstrated success in identifying opportunities, crafting compelling proposals, and closing deals for marketing technology and analytics services • Strong client relationship management skills with proven ability to lead client interviews, communicate complex concepts to non‑technical stakeholders, and provide strategic analysis to diverse audiences • Track record of building high‑performing teams and managing marketing analytics practices in consulting settings • Technical expertise across marketing technologies, including analytics platforms, tag management solutions, and advertising technology • Strategic mindset for developing measurement frameworks and analytics roadmaps that drive client business outcomes • Deep understanding of the digital media ecosystem including programmatic advertising, audience targeting, and campaign optimization • Excellent analytical and communication skills with ability to create compelling data narratives and actionable insights • Experience implementing marketing technology solutions (e.g. marketing automation, Google, Adobe, and Salesforce platforms, analytics, DMPs, CDPs, and CRM solutions) in client environments • Bachelor’s degree in relevant field; MBA or advanced degree preferred Success in this Role Looks Like • Consistently shaping and delivering high‑value client engagements that drive measurable business outcomes through innovative marketing technology solutions • Building and nurturing a high‑performing team of marketing technology specialists through effective coaching, mentoring, and professional development • Establishing trusted advisor relationships with client executives by delivering strategic insights and navigating complex business challenges • Growing the practice by identifying new market opportunities, developing compelling solutions, and successfully closing new business • Advancing Slalom’s market presence through thought leadership, speaking engagements, and contributions to the marketing technology community • Collaborating across Slalom practices to develop integrated solutions that address complex client needs beyond marketing technology • Demonstrating a commitment to continuous learning by staying ahead of emerging technologies and methodologies in the…