As a Direct Response Ad Agency that specializes in home improvement, we track the response for every single ad that we run; every TV, radio, digital, newspaper and online ad unit needs to generate a certain number of leads for the ad to be cost-effective.Naturally, because... results are at the core of our business, we’ve got lots of data on hand! • Work with our external development team to ensure that our custom FileMaker database is built to support the influx and analysis of new data structures. What you bring to the table: • Minimum 5 years’ experience in marketing, measurement, data analysis, and optimization across media channels. • Ability to work in a Mac environment. The Lead Surge office is based in Canton, MA.
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