Director, Demand Generation

The ideal candidate is a proactive, results-driven leader who thrives in a fast-paced environment and builds high-performing teams through coaching and hands‑on leadership.What You'll DoLead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectivesDevelop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagementPartner across business functions to identify growth opportunities and translate customer and market insights into actionable marketing strategiesLeverage data, research, and customer intelligence to inform targeting, messaging, and channel optimization decisionsBuild and optimize media strategies that improve brand affinity and drive measurable demand outcomesLead and develop a high-performing team, providing coaching, direction, and clear expectations to elevate team capability and performanceOperate with strong ownership and accountability, proactively driving initiatives from concept through execution and resultsWhat You BringBachelor's degree (or advanced degree where required)8+ years of experience in marketing, demand generation, or a related fieldIn lieu of a degree, 10+ years of relevant professional experienceBonus PointsPrior experience within the healthcare or payer industry is strongly preferredAbility to influence go‑to‑market strategy and positioning through deep understanding of customer segments and behaviorsWhat You GetThe opportunity to work at the cutting edge of health care delivery with a team that's deeply invested in the communityWork-life balance, flexibility, and autonomy to do great workMedical, dental, and vision coverage along with numerous health and wellness programsParental leave and support plus adoption and surrogacy assistanceCareer development programs and tuition reimbursement for continued education401k match including an annual company contributionWhere You'll WorkOur Hybrid Flex approach is built on presence with a purpose – giving you flexibility to work remotely with intentional in‑person connection that supports a workplace that is flexible, connected, and future focused. In a Hybrid‑Flex role, you'll work in the office at least two days a week for collaboration and connection. Whether your role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the local area and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.Salary Range$ – $* Based on annual corporate goal achievement and individual performance.#J-18808-Ljbffr