Director, Digital Advertising

In this role, you will be accountable and responsible for effective driving registration and participation across the portfolio of The IRONMAN Group operated events across more than 50 countries. The role will translate business goals into relevant customer experiences that drive revenue and engagement while being responsible for both strategizing and executing the plans.Responsibilities and DutiesRepresent the Digital Advertising team as the subject matter expert.Lead and manage a global Digital Advertising team consisting of Managers/Snr ManagersManage appointed advertising agencies appointed by The IRONMAN Group in Europe and North America.Collaborate with the Global Social Media team and Regional/Local Marketing Managers to develop digital advertising campaigns globally, with a focus on North America, Europe, Middle East and Africa regions across a variety of brands.Responsible for the team's performance and for achieving the business targets.Strategize and lead the development of performance-based strategies based on business goals.Drive the team's optimization efforts through data-driven insights and measurements. Oversee, develop and execute strategies to unlock greater performance and learnings.Use your strong understanding of wider marketing principles like user journeys to implement effective marketing messaging at all stages of the funnel.Utilize advanced campaign reporting to derive actionable insights and learnings to apply to IRONMAN's digital paid campaigns.Help our teams identify and create savvy social media content for advertising campaigns. Work together with our creative team to provide feedback and suggestions to our marketing and partnerships teams about improving creatives.Stay up to date with industry trends and best practices to identify what pushes the needle.RequirementsSkills and Competencies7+ years of related experience in paid media management Experience with social ad platforms such as Meta and LinkedInExperience with Google Ads Understanding of Google Analytics and Google Tag ManagerCertificates for Facebook & Google exams not required but a plus (Meta Blueprint, Google AdWords Fundamentals, Search Advertising, Shopping Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Google Analytics)Content creation skills that include copywriting and creative design (Adobe Creative Cloud applications) a plusStrong written and verbal English skills to communicate effectively Strong leadership and management skills to manage a team of Paid Media Managers. Strong organizational skills with ability to multi-task and problem solve Strong interpersonal skills - builds effective working relationships on all levelsAttention to detail and ability to meet deadlinesAbility to work some non-traditional hours Ability to work in a fast-paced environment under pressure and deadline-oriented environment A passion for an active lifestyle is a plus The above declarations are not intended to be an "all inclusive" list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job.