Director, Digital and Campaigns

This role will lead digital strategy, analytics, and audience development to support AAR and its partner organizations' advocacy goals and elevate freight rail's voice among target audiences. Lead a digital SWOT analysis in partnership with AAR's social lead to define a long-term paid and organic social media strategy Digital Media & Campaign Implementation Oversee the strategy, execution, and optimization of paid media campaigns to amplify key messages and policy priorities Manage digital outreach and integrated campaign activities, working with internal stakeholders and external partners to drive performance across channels The above description of responsibilities is representative of the position, and the knowledge and experience a successful candidate is expected to have when hired but is not intended to limit or preclude other responsibilities and tasks that may be associated with or added to the position based on the needs and strategic direction of the